Tomorrow The five-member boy group consisting of Yeonjun, Soobin, Beomgyu, Taehyun, and Huening Kai has already had a strong start to 2024. People’s Choice Awards nominations For Group/Duo of the Year – attesting to their growing fame throughout the world. With more eyes on the group, other artists and brands are working closely with TXT, getting new collaborations under their belts as 2024 moves forward. Here are some of TXT’s most memorable collaborations and who they might partner with in the future:
TXT has partnered with some of the hottest names in music. Member Yeonjun joined with fellow K-pop idol and labelmates ENHYPEN for the song “Blockbuster” performed at the 2022 Waves Concert. ENHYPEN debuted in 2020 and has been delighting fans with TXT interactions. They are also gaining a lot of popularity for their partnerships with Pokemon and Prada.
On the second night of TXT’s Los Angeles concert for the ‘ACT: Sweet Mirage’ World Tour, rapper and singer Koi LeRay surprised the crowd with a surprise performance of their collaboration “Happy Fools” from the group’s ‘The Name Chapter: Temptation’ mini. Gave. Album. Koi Leray himself is no stranger to big campaigns and collaborations, most recently partnering with eyewear giant Ray-Ban. ray-ban sunglasses Equipped with meta technology. The AI-enhanced smart glasses allow high-quality photo taking, video recording, live streaming function and top-notch music, call and audio capabilities. While Koi Leray used the smart glasses to film herself in the tattoo studio this time, she hopes to someday use them for POV content on stage to thrill fans the next time she performs with TXT. May be capable. Nevertheless, this collaboration is notable for TXT, as being associated with a global star with so many influential endorsements highlights how their international fame is growing.
Credit: @coilray on Instagram
Another notable musical collaboration for TXT was their single “Do It Like That” with boyband The Jonas Brothers, which caught the attention of and united different generations of boyband fans. The JoBros have also done their own brand-name collaborations, both individually and as a group. He teamed up with Marshmello for Coca-Cola and Joe Jonas was announced as the ambassador for fashion brand Scotch & Soda.
Besides music, TXT also became its first group ambassador dior luxury apparel, The brand created a custom look for her performance at the Lollapalooza music festival. They have also partnered with personal care brand Kundal. The brand specializes in eco-friendly hair care products like shampoo, conditioner and hair serum. Cosmetic brands like 4OIN FOREUL from Korea and Manyo Factory from Japan have also enlisted her as ambassadors.
Thanks to these partnerships, TXT has established itself as a global group, but there may be more to come. Here are some predictions for who the group will join up with next:
TXT is under the management of Big Hit Music, which is also largely responsible for K-pop superstars BTS. Despite being labelmates under HYBE and Big Hit, the two groups have not officially collaborated, whether for a song or a performance. However, they have filmed several TikTok dance challenge videos to each other’s songs. The partnership may be more difficult as several BTS members currently serve in the Korean military. But with eldest member Jin leaving in mid-2024, the possibility of a partnership is not impossible, especially with the many fans who have been patiently waiting for him to join the team.
Credit: @beberexha on Instagram
TXT leader is a big fan of Soobin singer bebe rexha, who has shown a lot of love for him and the rest of the group. In early 2019, she said that she would love to collaborate with the group. She has already met Soobin, so a good relationship between her and TXT could become the foundation for an official partnership. Another possible basis is that Bebe Rexha previously dipped her feet into the K-pop scene when she made the demo for K-pop giants SHINee’s 2010 hit “Lucifer” when she was 17 years old!
There may be a possibility for more fashion brand collaborations for TXT. Fans are especially speculating about a partnership with Burberry. Yeonjun was seen attending an event for the brand in 2022 and posted several sponsored posts for the brand on her Instagram. She has also been seen wearing apparel from this brand on several occasions. Since Big Hit is known for emphasizing group support for their male idols, the rest of TXT may also see a Burberry collaboration in the near future.
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