With Taylor Swift among the crowd of 65,000 at today’s Super Bowl in Las Vegas, Usher could have had no illusions about who had more star power and media attention when he took the field for the halftime show.
So, battling some initial microphone problems, the crafty R&B singer and producer team of DPS with Jay-Z’s Roc Nation and Jesse Collins worked hard toward the showmanship that Usher has always done best and best. Is expected.
Hope wasn’t enough, even when the ripped usher took off his shirt halfway through and he came out to offer some solid gold guitars. In no small part, HER’s extended stint on the stage at Allegiant Stadium revealed the mechanics of tonight’s halftime show because its main purpose was to give Usher enough time to change costumes and put on roller skates. .
“Are you ready to go crazy?” Usher pleaded with the crowd who should have held him in his hands. They weren’t ready to go crazy, or maybe they were too busy seeing what Swift was up to.
The overall tepid result was more flamboyant dance moves and collaborations from a DJ Khaled album in a 15-minute extravaganza that featured literally everyone, everything and the dazzling kitchen sink. Beginning with 2005’s “Caught Up” and moving carefully through a hit-heavy setlist spanning a 30-year career, Usher was joined by HER, Alicia Keys, Lil’ Jon, Ludacris, Black Eyed Peas’ Will Went. .i.am plus an army of dancers and Sin City showgirls and a full marching band.
Even with past hero Justin Bieber in the stadium, but not on stage, along with Beyonce, Lady Gaga, Gwen Stefani you would expect nothing less from a seasoned song and dance artist. Yet, as tight as the tone and pace of the performance was, Usher felt very flat and flat 20 years ago – – almost as flat as the first half of a grinding game between the defending champion Kansas City Chiefs and the San Francisco 49ers.
The tenor singer felt flat compared to last year’s all-singles-and-baby-bump-revealing set of Rihanna, and compared to the hip hop fest featuring Dr. Dre, Kendrick Lamar, Snoop Dogg, Mary J. Blige and Eminem in L.A. in 2022 Felt very flat.
Usher was also floored by Andra Day’s almost angelic rendition of the unofficial black national anthem “Lift Every Voice and Sing,” with a gospel choir backing the Oscar nominee.
Perhaps, the die was cast for Roc Nation’s fifth halftime show, the first quarter of which surprisingly went completely scoreless. Perhaps, it was the Swift Effect that saw CBS cameras cut to the superstar in his private box repeatedly during the first half of the big game. Whatever the reason, even with the fake parental warning at the top, Usher’s Apple Music Halftime Show never caught fire.
Amidst all the technology and spotlight, there was no heart-stopping moment.
This was a show that was meant to be experienced up close and personal, but to say the least, the huge room was misread. The Super Bowl halftime show is a massive undertaking and the performance must match the height of the stadium, the game, and the millions of spectators.
After attending the Black Eye Peas’ Super Bowl XLV halftime show in 2011, Usher should have known better. He had to step out of his comfort zone to score a touchdown. For a brief second, Keys’ giant red cape provided some hope as Usher’s “My Boo” song partner showed up, playing “If I Ain’t Got You” on a red piano. Yet, that scene flew by just as quickly as the cape itself, and was forgotten within seconds.
As his successful Vegas residency has shown, Usher has no problem when it comes to publicity or emotion. So, it’s no surprise that the Grammy-winning singer dropped his heavily collaborative Coming Home album just two days before the Chiefs and 49ers face off. Having already been seen in the Christopher Walken-themed BMW commercial at Super Bowl LVIII and other commercials, Usher was in his element tonight — this just wasn’t where he needed to make a true impression.
#Usher #rocks #Super #Bowl #halftime #show #Taylor #Swift #crowd