Tracy Lincoln joins Imagine Entertainment as vice president

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Tracy Lincoln joins Imagine Entertainment as vice president

Unique: Tracy Lincoln has been appointed to the role of vice president, community and brand partnerships at Ron Howard and Brian Grazer’s Imagine Entertainment.

Lincoln joins Beyoncé from Knowles-Carter’s Parkwood Entertainment, where she led social strategy and execution as Director, Social Media Strategy. In her new role, she will lead social strategy across Imagine’s upcoming releases and library, create original short-form content, work with social creators to develop long-term projects, and expand brand partnerships.

His appointment comes as Imagine continues to build momentum in brand-driven entertainment, having created award-winning short-form, long-form, scripted and unscripted content with brands such as Coca-Cola, Nike, Procter & Gamble, Ford, Major Have produced entertainment. Recently announced partnership with League Baseball and LVMH.

“We are thrilled to welcome Tracy Lincoln to our team,” said Mark Gilber, President of Imagine Brands. “Storytelling on social platforms will only continue to grow, and Tracy’s extensive experience building direct relationships with audiences outside of traditional film and TV will be a great asset for Imagine moving forward.”

Lincoln continued, “In today’s ever-evolving media landscape of social platforms, streamers, networks and digital service providers, it is not enough to simply create content, but to build and engage audiences and brand communities that foster our relationship Will help in strengthening. For decades, Imagine’s stories have captivated me and provided perspective, and it’s clear they’ve always cared about who is on the other side of the screen. He further said, “Creators don’t just influence, they also teach and narrate. Platforms don’t just expand, they build the world. Content has always been king in this city, and we have entered an era where community is queen.

While at Parkwood, Lincoln produced several projects in support of Beyoncé. renaissance The album and world tour, including viral fan-first social media activations for the chart-topping hit singles “Break My Soul” and “Cough It”. Prior to his time there, he led social and digital campaigns for companies including FX and Hulu During his time there, he created connective social stories for shows like The Show. atlanta And american horror stories, Giving viewers an exclusive look at the stories they love. At Hulu, he led brand social content strategies and engagement for Hulu Originals little fires everywhere, bad hair, child90, frameworkand content hubs like FX on Hulu.

Previously, Lincoln also worked at companies such as Google and Paramount, where his contributions garnered numerous accolades, including multiple Shorty and Clio awards.

Last month, Imagine brought on Amblin alumnus Jeb Brody to serve as president of Imagine Features. He took over from Karen Lunder, who became a full-time producer for the company.

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