After weeks of speculation, dodging questions, and dropping hints, the jig is in Michael Cera,
skin care company Cerave Finally setting the record straight about Cera’s involvement with the brand in a hilarious ad starring the “Superbad” actor.
Is Michael Cera the founder of CeraVe?
A few weeks ago, Serra started dropping hints everywhere that his involvement with Seravy was much bigger than anyone knew. From being seen in public signing bottles at a pharmacy to distributing moisturizer bottles on the streets of New York City, Cera is making people wonder what the hell is going on.
During an appearance on Bobby Althoff’s “The Really Good Podcast” in late January, Cera hinted that he is the founder of the giant skincare brand and that the “Cera” in CeraVe is thanks to him.
“You claim you started it,” Althoff said to Cera about Serravi, to which he responded, “I don’t claim that, but if you look at my name, my name is Michael Cera. All I say is look at the name.
Serra said others claimed he started the brand and continued to casually and suspiciously deny that they had anything to do with the recent Serrawi conspiracy.
He further added, “I just want to say that I have some abilities in the game and leave it at that.” “I use CeraVe. I think it’s a great product and I think it’s very hydrating. It contains a range of essential ceramides and nourishing lipids, and I think it’s a good product, but that’s as far as I’m willing to go.
Althoff asked Cera how she knew all this information and she said she didn’t know why but she “figured it out.” He then tried to change the topic of conversation, saying that he would like to “talk about many other things, not just about our product.”
And then on Super Bowl Sunday, the real truth entered the chat!
Michael Cera makes commercial debut during The Big Game
The truth about CeraVe and Cera’s involvement came to light on Sunday when the skincare brand’s inaugural Super Bowl ad aired.
The End Game – “Just to clear things up once and for all… CeraVe was developed with dermatologists. Not Michael Cera,” the ad caption further reads youtube,
The truth has come out and Cera can now stop pointing out the fact that she founded the skincare brand. The actor’s bizarre campaign was thwarted by a boardroom of CeraVe dermatologists, who reminded him that the brand was developed by dermatologists in 2005.
“From the beginning, CeraVe has been developed with dermatologists, a fundamental aspect of the brand’s DNA. Not only do we develop all of our products with them, but we also create educational and entertaining skin health content with them, which we share across all of our channels,” said Melanie Vidal, CeraVe Global Brand General Manager.
“The Super Bowl presented an ideal platform to illuminate our brand’s mission through an innovative approach – this is the first comprehensive campaign of its kind, inviting everyone to participate in a memorable prank-like experience . Now, for those who were unaware, it’s pretty clear: CeraVe was developed by dermatologists, and ‘Cera’ stands for ‘ceramides’ – essential lipids that help protect and restore the skin barrier. .
In addition to Serra being the center of the interesting stunt, the entertainment also included other notable people, including Dr. Muneeb Shah, and social media personalities Hayley Kalil, Caleb Simpson, and Althoff. The three-week campaign was run across multiple platforms including social media, video, digital media and influencer marketing strategies.
“Our first Super Bowl berth can’t be limited to one moment. This needs to create an unforgettable skin care education journey,” said Tom Allison, SVP and head of global professional sales and marketing.
“Collaborating with Michael Cera, our influential partners and dermatologists gave us the opportunity to strengthen our brand’s legacy and differentiators while having a little fun along the way. Our shared name allows for a truly authentic and playful partnership. He was the perfect hero in our prank – a great ally with our influencer partners and an even better challenger to our dermatologist colleagues, ready to reveal the Big Game.
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