Taylor Swift Erases Tour: Swiftmania hits Melbourne, fans shop by the thousands

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Dedicated taylor swift fans There were queues for hours at Crown Melbourne’s pop-up merchandise store this morning – all with one goal – to secure the goods.

Belle stayed at the Crown overnight with her mother Jackie to ensure they were first in line at 7am.

Many already knew what they wanted, including Belle who tells 9Honey she had her eye on the quarter zip pullover and tour hoodie.

Watch the video above.

Read more: More tickets to Taylor Swift’s sold-out Erasure Tour are available today for less than $70 a pop

Belle and mom Jackie were in the front row. (nine)
Devoted Taylor Swift fans spent hours at The Crown this morning. (nine)

“I really love Taylor Swift. She’s my favorite person on the entire planet and I really wanted her stuff,” she tells 9Honey.

Swifties were ready to spend big at the book-out store, with Grace Karastamatis splurging on over $900 worth of merchandise — but it wasn’t all about her.

“I got some hoodies for me and my girlfriend, some t-shirts, a jumper for my coworker, two posters and a tote bag.

“I made it available online a few days ago and we had the list ready.

She is off to Saturday’s show saying she “couldn’t even breathe just thinking about it”.

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Maddie Only and Olivia Licciardi were overwhelmed with excitement. (nine)
Grace Karastamatis ultimately spent more than $900 on merchandise. (nine)

There was a lot on offer, with prices ranging from $30 for a Midnights CD to $120 for a tour sweater.

The overall consensus was quite positive, with fans relieved to get the goods.

“We basically bought a collection of almost everything,” said Olivia Licciardi.

”She’s one of the most talented people of our era, not only her singing but her lyrics and she writes everything herself.”

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Securing tickets for the Eras Tour has been a difficult task for many, with over four million fans attempting to secure tickets when they first went on sale.

Less than half of them actually managed to secure seats at the concerts at Accor Stadium and the Melbourne Cricket Ground (MCG), leaving millions disappointed.

Kiara and Ruby were among those who missed out on tickets, but that didn’t stop them from attending the sale today.

Kiara, 10, said, “I got a beige T-shirt and a jumper. I like Taylor Swift and I like her music.”

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Ruby and Kiara were smiling today. (nine)
Paige Davis traveled from Bendigo to get her hands on the goods. (nine)

Not everyone in line was a Swiftie, with Hayden Pinder getting in line early to buy the stuff for his wife — a die-hard fan who couldn’t attend in person.

“I know the shapes and I know the styles — I have a list and a plan,” he said.

“I haven’t heard anything about Taylor Swift in six months and that was before I got my tickets.

“She’s very excited and she’s been working on her outfit at home and she has 80 bracelets at home, so it’s going to be big for her this week and she’s very excited.

Hayden Pinder made sure he had a game plan. (nine)

Full list of available merchandise:

  • Black Tour T-Shirt $65
  • Beige Tour T-Shirt $65
  • Black Tour Hoodie $120
  • Beige Tour Hoodie $120
  • bracelet $50
  • water bottle $40
  • Tour Tote Bag $50
  • Canvas Tapestry $55
  • Midnights vinyl $80
  • Midnights CD $30
  • Tour Sweater $120
  • Navy Long Sleeve T-Shirt $85
  • Quarter Zip Pullover $120
  • Tour Poster $40

If you missed the pre-concert merchandise stand, there will be a highly competitive merchandise sale from 10am to 6pm tomorrow through Thursday, near Gate 1 and Gate 5 of the MCG.

Outside merchandise shops will be open from 12 noon until after the concert on show days.

Swifties have been warned that supplies are limited and will be sold on a first-come, first-served basis.

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