beatlemania Step aside, because there is publicity all around Taylor Swift’s The impending arrival in Australia is taking things to a whole new level.
Nine’s entertainment editor Richard Wilkins further admits Swiftie fanaticism Eras Tour is arriving on our shores It’s nothing he hasn’t seen before.
“I think it’s next level by any standards. She’s clearly the hottest artist on the planet and just keeps getting hotter and hotter and hotter,” he exclusively told 9Honey Celebrity.
“Winning the most Album of the Year at the Grammyshe was recently named of time Person of the Year, she’s got the hottest romance on the planet. “It makes him even bigger.”
Swift is set to begin her seven Australian dates in Melbourne, where she will perform at a sold-out MCG for three nights, before heading to Sydney for four more shows.
Wilkinson is expecting Australian fans to turn out in full force for the events, with many attendees dressed in custom Eras-inspired costumes.
“I’ve seen some big tours in Australia, I remember when New Kids on the Block toured back in the day [and] “There were obviously huge Beatles record crowds in Adelaide and everywhere else,” says Wilkinson.
“The One Direction thing was huge at the time… but no one can compare to Taylor Swift.”
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tickets for australian dates Every time a new batch arrived for her Eraz Tour, tickets sold out within minutes and fans had to pay up to $1249.90 for VIP tickets.
Over four million Australian and international fans waited for hours to get tickets in Ticketek’s virtual lobby.
Less than half of them got a mark.
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Wilkinson says of the frenzy, “When concert tickets went on sale, I reported live from our newsroom, where hardened journalists were bidding for tickets.” “The country kind of stopped. This is the next level.”
Swift faced some opposition over ticket pricing, with critics claiming that the tickets were too expensive.
The cheapest seats went for less than $80, while the most expensive tickets – one of the special VIP packages – cost fans about $1250.
That VIP package included a reserved floor ticket, a set of Eras Tour prints, a tote bag, pin, sticker and postcard set, as well as a VIP lanyard and laminate.
This is less than some fans expected from such an expensive package.
“I’ve hosted a lot of things over the years for concerts with One Direction, Beyoncé,” explains Wilkinson.
“Some of them have a party before the concert, a VIP event where you can go and not necessarily meet the artists, but definitely a private area where you can have a drink and get excited together. Can.”
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However, he does not believe Swift or her team deserve a backlash over ticket prices.
“From a business standpoint, it’s supply and demand. Artists, management, promoters, everyone is in it to make money,” he says.
“And if people are going to pay for it, they’ll charge accordingly… and it looks like fans were happy to buy [tickets] at any price.”
Wilkinson also praised Ticketek for how it handled multiple ticket rollouts and the huge influx of fans visiting the site each time a new batch goes on sale.
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The ticketing company gave on-site customers the controversial option of purchasing tickets through a ballot system rather than the traditional queue, which left some fans disappointed.
But the goal was to make the process as fair as possible, and Wilkinson is adamant that it was the right decision.
“When demand exceeds supply to that extent, this is the only reasonable way to do it,” he says.
“It’s a big challenge for them to manage those websites when they flood. I know there have been some weird glitches along the way, but they seem to have done a pretty good job.”
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