Super Bowl 2024: How Taylor Swift and Beyoncé became major stars of the Super Bowl

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Super Bowl It used to be all about touchdowns, team rivalries and who came out on top. not anymore.

In 2024, the biggest event on the NFL’s calendar is all about female superstars in the VIP box — namely Taylor Swift And Beyonce – Compared to the action on the field.

Swift has been the center of attention at NFL games since attending a Chiefs game for the first time in September 2023, and the Super Bowl is no different. Even before the big match, all eyes are on him.

live update: Taylor Swift’s night out at the Super Bowl as it unfolds

This year’s Super Bowl is more about female superstars Taylor Swift and Beyoncé in the VIP box than the action on the field. (Ezra Shaw/Getty)
Taylor Swift
The cameras immediately panned to Swift in the VIP box to get her reaction to Kelce’s win. (Getty)

Fans and media outlets speculated that she would participate, and punters around the world placed bets on it. If only she were there to support her boyfriend Travis Kelce,

“The NFL must be begging for him to come. ‘What do you need? How can we help?’” Nine’s entertainment editor Richard Wilkins predicted last week, he was right.

Swift arrived in style with her A-lister friends on Monday Blake LivelyWho Joined them in the VIP section to watch the game in Chiefs-themed apparel,

Fans have documented his every reaction on social media, posting photos and videos of him celebrating each Chiefs score on TikTok, Instagram and Twitter.

There’s no denying that Swift has become one of the biggest players of not only the Super Bowl, but the NFL this season.

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She has been one of the main attractions in every game she has attended, generate countless headlines and a Huge increase in female NFL viewershipWhich the organization has adopted even on its biggest night.

And she’s not the only female superstar to headline this year’s Super Bowl.

Beyoncé took advantage of this opportunity She teased new music when she appeared in a Verizon commercialWhich aired right after halftime, and it didn’t stop there.

Music legend surprises fans Releasing two new tracks, 16 vehicles And Texas HoldemA few moments later on the streaming service Tidal.

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Beyonce and Jay-Z attend the 66th GRAMMY Awards at Arena on February 04, 2024 in Los Angeles, California.
Beyoncé surprised fans by releasing two new tracks, 16 Carriages and Texas Hold ‘Em. (Kevin Mazur/Getty)

The songs are expected to hit all streaming platforms after the game and his new album. Renaissance (Act II)Will be released on 29th March.

This will be his first after this renaissance In July 2022.

In a matter of minutes, Beyoncé managed to steal headlines from both the Super Bowl and the half-time show that aired just before her announcement.

Usher headlines the show Alicia Keys, HER, Ludacris and Will.I. Like major artists are joining them on stage, but even they couldn’t compete with the star power of Beyoncé and Swift.

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This isn’t the first time that Beyoncé has accidentally stolen the limelight from other artists during the Super Bowl halftime show.

In 2016, he performed during the half-time show with Bruno Mars and Coldplay, but the audience only had eyes (and ears) Build singer.

Fans said he “outshone” Mars and Coldplay and today he did the same, surpassing Usher without even stepping on stage.

In the meantime, Swift will continue to make headlines long after the official Super Bowl broadcast ends.

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Taylor Swift and Travis Kelce after the Chiefs' win in the AFC Championship Game.
Swift will continue to make headlines long after the Super Bowl is over. (Getty)

Fans can’t wait to see how she celebrates with her boyfriend Kelce after Chiefs’ big win, before flying to Australia to continue her Eraz Tour.

And a source said us weekly She’s ready to come along for the ride down.

“After the Super Bowl, Travis will join Taylor on tour and travel with her,” the source said. “They are happy and looking forward to spending more time together.”

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