One in four adults plan to use AI to write Valentine’s Day love letters: study

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According to a report issued by security software firm McAfee, artificial intelligence (AI) is likely to play a significant role on Valentine’s Day. The firm conducted a survey that found that one in four adult respondents (26 percent) plan to use generative AI tools to write love letters to their spouse or potential love interest. Interestingly, the study also found that more than two-thirds of adults (67 percent) cannot differentiate between a love letter written by an AI and a love letter written by a human.

The findings are part of McAfee’s latest Research report Titled Modern Love, the aim was to explore the role of AI and the Internet in changing modern-day love and relationships. The study surveyed 5,000 people from nine countries to collect data. The biggest takeaway from the study was that more than a quarter of respondents were already planning to take advantage of tools like OpenAI’s ChatGPT, Google Gemini, and Microsoft Copilot to help them express their love to their dates and partners.

The most common reason for using an AI-powered ghostwriter was that it would make the sender more confident (27 percent), according to the study. Lack of time and lack of motivation to write letters in person were given as the second most popular reasons at 21 percent each. Another 10 percent said using AI would be faster to perform the same task.

While many respondents didn’t think they could get caught, nearly half (49 percent) of adults surveyed said they would be offended if they received a love letter written by a generative AI-powered tool. But when presented with a love letter, 67 percent failed to recognize whether it was written by a human or a machine.

Generative AI tools based on the Large Language Model (LLM) are capable of writing texts that appear to be written by humans. Most such tools allow users to add prompts to control and customize writing style, flow, structure, tone, and more. Additionally, ChatGPT Plus, Copilot Pro, and other advanced AI assistants let users create chatbots that can be trained solely on their written content and more closely resemble them when writing responses.

A McAfee study shows that this close resemblance to the writing style of humans can be used maliciously by cybercriminals to pull off romance scams. Romance scams are organized crimes where scammers prey on vulnerable people with false promises of love and relationships. The study found that 51 percent of individuals surveyed admitted to being a catfish (talking to or meeting strangers online who pretended to be someone else). The firm also urged people to be extra vigilant during this period and never accept a request from a stranger (or even someone they know) asking them to send money or any sensitive information online.


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