NBCUniversal launches personalized broadcasts on four NBC and Telemundo stations

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NBCUniversal launches personalized broadcasts on four NBC and Telemundo stations

NBCUniversal has launched a new personalized broadcast experience for viewers on its NBC and Telemundo stations in New York, LA, Miami and Philadelphia.

The offering relies on NextGen TV technology, a more appreciative handle for tools developed as ATSC 3.0, the set of standards introduced several years ago by the Advanced Television Systems Committee. NextGen TV improves the audio, video and interactivity of over-the-air television, providing features such as hyper-targeted weather alerts and the ability to restart added programming in progress.

Long promoted by broadcast station owners as a way to better compete with streaming, NextGen TV is now available in 75% of US TV households and actively broadcasting in 70 markets. NBCU is demoing the new setup this week at the NAB Show in Las Vegas.

The new NBCU experience launches automatically when viewers watch the NextGen TV over-the-air channel. It’s live now on WNBC and WNJU in New York, KNBC in Los Angeles, WCAU in Philadelphia and WTVJ and WSCV in Miami. The company said the rollout would reach additional NBC- and Telemundo-owned stations “soon.”

Produced through a partnership with Fincons, EZ Live and Pearl TV, NBCUniversal’s new telecast includes a number of features. Hyper-localized elements of them are integrated Today show; Personalized weather information; and clips, full episodes and alternative programming from NBC and Telemundo’s local and national news, sports and entertainment shows and programs.

The experience also expands access to security controls and public service information while enabling real-time audience and program metrics. The data integration provides public safety alerts from both the FEMA Integrated Public Alert and Warning System (IPAWS) and The Weather Channel, customized to viewers’ locations and specific homes.

Advertising is another aspect of NextGen TV that is seen by station owners as an advantage over traditional linear TV. Data tracking enables rich, real-time audience metrics, which enable advertisers to target strategic audiences on broadcast with dynamic ad insertion, which is seen as making ads more relevant and effective.

“The launch of this innovative experience is a significant milestone for broadcast television and highlights the immense potential and possibilities of NextGen TV for viewers, programmers, stations and advertisers,” said Shawn Makhijani, SVP Business Development & Strategy, NBCUniversal and NBC Spot On. It shows.” Advertising and partnerships. “We are proud to advance our leadership position in ATSC 3.0 by developing this innovative product with our partners and look forward to the continued development of its capabilities and benefits. We’re really excited to introduce these enhancements to our NBC and Telemundo audiences in many top markets, with more to come.”

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