Once the 800-pound gorilla of television watching, now that broadcast networks have scaled back, viewing has shifted to streaming. The heads of two of the Big 3 broadcast networks now also oversee original programming for the sibling streamers, including Disney Television Group president Craig Erwich, who oversees ABC, Hulu originals as well as Freeform and Disney-branded television. In charge of content.
In his opening remarks at TCA on Saturday, Erwich argued about the value of running shows on different platforms.
Preempting perennial questions about how he and his team decide what goes on linear versus streaming, Erwich said, “I had a resolution this year, and it was to tell people how different they are on the subject. To inspire thinking. It’s not one versus the other. Versus means opposition or comparison. These are complementary platforms that reach two different types of audiences and they are non-duplicative.”
Describing the combined reach of Disney’s linear networks and streaming platforms, he said the series was expected to see a market-leading 54 billion viewing hours in the U.S. in 2023, 10 billion more viewing hours than the company’s nearest rival, Erwich said. said that gray’s anatomy was the #1 show on Disney+ globally in 2023, with over a billion hours streamed. he was before gray’s anatomy The library is set to be available to bundled subscribers next month on the joint Disney-Hulu app and the standalone Hulu platform.
beginner elementary, Erwin, headed into its sixth season on ABC, is the #2 drama on Hulu and has racked up over 500 million hours watched on the streamer since its 2018 launch.
He added, “But here’s something you might not know: Nearly half of those hours happened last year alone.” “Fans are still discovering that show and will continue to for years to come. That is the enduring power of a good play.”
For Abbott Elementary, ABC’s #1 current series on Hulu, which grew viewers by more than 30% in its second season, with viewing split evenly between linear and streaming, Erwich said, “It’s a show for everyone . Older viewers watch it on ABC. Younger viewers watch it on Hulu, highlighting the complementary nature of these platforms.
ABC earlier today gave the award-winning comedy a season 4 renewal.
Erwich then talked about the recent ABC broadcast of Season 1 of Hulu’s hit mystery comedy series Only murders in the buildingYes, let’s call the results “fantastic.”
He added, “Lately, the series has reached more than 11 million unique viewers, the majority of whom had never seen the show before.” “But the impact on streaming was even greater. Many of those ABC viewers moved to Hulu to continue watching the series. In January alone, the first streams of only murders There was a +40% increase on Hulu and hours streamed increased 39%. Again, underscoring how additive and complementary these platforms are to each other.
Later during the question-and-answer portion of the presentation, Ervich hinted more. only murders Maybe ABC is coming. The series was recently renewed for a fourth season on Hulu.
ABC had already announced the premiere of ABC The Golden Bachelor The episode was ABC’s most watched unscripted series ever on Hulu and the entire season reached over 43 million viewers across all platforms.
Erwich told TODAY that “over a third of the viewers on Hulu were new to the franchise and had never seen it before Single The series at all.”
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