India Consumer Sentiment Index (CSI), an analysis of consumer perception on a wide range of issues, was released by Axis My India, a leading consumer data intelligence company.
21% of Indians consumed more media in January, according to the report.
In the survey, 52% of respondents said they spent more time using digital media in the last year, reflecting the increase in digital media consumption. It was found that 35% of people surveyed logged onto Facebook the most, making it the most popular social media platform.
Flipkart emerged as India’s go-to e-commerce platform as the trend of shopping online did not dip.
Apart from scrolling social media timelines and shopping online, Indians also take a keen interest in sports, with cricket standing out as the country’s favorite sport.