Well, another Super Bowl has come and gone. Overall, I think it was a good year. The game was very exciting, Usher’s half-time show was chicken soup for the millennial soul, and there were some really great commercials. in my house, Paramount+ and Affleck Dunkin (“Yes, you’re blinded by their pinstripes!”) commercials got the most laughs. One of the highly acclaimed Super Bowl commercials released ahead of time came from skincare company Cetaphil. their advertisement, an advertisement Run in selected areas During the game, a father and his Swiftie daughter were shown playing soccer while the daughter uses Cetaphil’s makeup remover. It ends with them wearing the #89 and #13 jerseys while watching the game together. It’s a sweet ad, even if it’s just “Taylor Swift is saving father/daughter relationships!” Don’t be too subtle about cashing in! narrative.
Turns out that Cetaphil wasn’t too subtle about blatantly copying TikTok’s concept. After the advertisement aired, TikTok creator Sharon Mbabazi The company called the, shall we say, ad “heavily based” on a series of videos she and her stepfather made. Basically, Sharon’s videos are set in her room where she’s applying makeup while her stepdad stops by to update her on the latest Travis Kelce/Taylor Swift news. Ultimately, her stepfather and business father both pursue skin care while their daughters pursue soccer. As Sharon says, “Bar for bar, it’s the same concept, same idea”.
A heartwarming Cetaphil ad that first aired in the lead-up to the 2024 Super Bowl has received both praise and criticism. In the ad, titled #GameTimeGlow, a father’s efforts to connect with his daughter ultimately succeed when the daughter, a Swiftie (who’s also into skincare), takes an interest in watching football following Taylor Swift’s appearance at Chiefs games . As they sit together on the sofa, their wrists adorned with friendship bracelets are prominently visible.
When the ad debuted on Friday, many Swifties and others commented on its tear-inducing qualities and the impossibility of being moved to cry by an ad for a cleanser.
Swifties praised the ad for reflecting their relationship with their father. “This is exactly my and my dad’s situation,” one person wrote in the YouTube comments. “I’m a huge Swiftie, and he’s a huge NFL fan, and I can’t even explain how much we connected at those games.”
However, over the weekend, some people criticized the ad, with some saying that the father only connected with his daughter when she took an interest in his hobbies. But the main criticism came when a TikTok creator made a video claiming that the skincare company stole the ad idea from his content. In Sharon Mbabazi’s original video, shared in September, the producer is doing her makeup as her stepdad reads out statistics about Taylor Swift’s impact on the NFL. The creator took to TikTok to take on the company and posted videos aimed at the skincare brand.
“Y’all, Cetaphil legitimately copied the TikTok I made with my stepdad in September,” she said in her video. “Like, you all could have at least given us some credit.”
Mbabazi and her stepfather made another video where they used audio from the Euphoria scene where one of the characters asks, “Is this this bullshit drama about us?”
They also uploaded a third video in which they discuss the ad, and Mbabazi’s stepfather says, “It’s a beautiful story that’s in your ad that’s going to be on the Super Bowl, but this is our story.” He then says that Seethapahil has stolen the material made by his daughter.
Yes, it was very shameful for him to do so. It makes me wonder what companies will keep trying to do in this day and age. This shouldn’t happen, but it does. Good for Sharon and her stepdad for speaking out! They also got results. It didn’t take long for Cetaphil to respond to the uproar:
On Sunday evening, soon after the game started, Mbabazi uploaded a video and said that the company had contacted him. “Cetaphil has reached out, they have acknowledged all the videos, and they have made things right with us,” Mbabazi said. However, she and her stepfather did not elaborate on their negotiations with the brand.
Hey, this makes me suspect that they knew what they were doing and that there was someone on duty to keep an eye on her social interactions to keep an eye out for any potential trouble. Good for Sharon and her stepdad! I hope they get compensated accordingly. You know, it’s weird – these companies pay employees good money to create great ads, yet in the end, they end up stealing other people’s original ideas and concepts. If you want to laugh at the skincare Super Bowl ad, Michael Cera’s advertisement for CeraVe It’s very funny.
There’s a lot of praise here for Cetaphil’s Super Bowl ad, but TikTok user Sharon Mbabazi (and her stepdad) are claiming the brand stole the concept from her original story/viral content. Here’s his original TikTok (viewed 2.6 million times) and then his reaction to the ad. pic.twitter.com/zsmO0wdZjW
– Rachel Karten (@milkkarten) 10 February 2024
@Sharveena Yesterday’s pre-game chat with my stepdad 🤣 He loves coming to my room every now and then. #CetaphilPartner #gametimeglow #CetaphilFamily #Advertisement ♬ Original Sound – Sharon Mbabazi
Photos via Pinterest, Sharon Mbabazi
#Bitch #Cetaphil #TikTok #TikTok #copied #regional #Super #Bowl