3 Reasons Why Diet Pills Are Not a Winning Business Strategy

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Exactly a year ago, an investor presented to me a promising project focused on weight loss pills, with an emphasis on the lucrative trend ahead.

In fact, the demand for these medicines has skyrocketed across the world last year. And if you need proof of their popularity, look no further than TikTok. The #Ozempic hashtag, which is one of the blockbuster names in the market, has received an astonishing 1.3 billion views.

The market is huge and always filled with people looking for the “perfect” body. The nature of weight management often means that medications are taken continuously, leading to repeat purchases and a steady revenue stream. From a purely financial perspective, diving into this venture promises significant returns on investment. Isn’t that the ultimate goal? Benefit?

I do not think so. The meaning of business is to provide real value to customers and bring positive change to their lives. Profit is a by-product.

As a health coach, CEO, and founder of a wellness company that serves over 150 million users, I believe that a healthy lifestyle is the foundation of a good life. The value we aim to create for our customers is to make wellness accessible and affordable.

While weight loss drugs undoubtedly have the potential to cause severe obesity, their promotion as “wonder” pills to add to a wellness routine is worrisome. My reservations about joining the ranks of weight loss pills are manifold, and these are the top three reasons.

1. Limited Research and Side Effects

The side effects of weight loss drugs can be far from magical. Dry mouth, anxiety, high blood pressure, insomnia, and the list goes on. recent study The University of British Columbia has linked some popular weight loss drugs to an increased risk of digestive problems.

Many of these drugs are still new on the scene, with not enough long-term studies on their safety and effectiveness. Diet pills like Hydroxycut or Fen-Phen, once introduced with FDA approval, were later withdrawn due to serious complications.

Potential liabilities for unanticipated impacts are not only costly but also damaging to brand reputation.

2. Potential abuse and impact on mental well-being

Kim Kardashian never confirmed that she used Ozempic to fit into Marilyn Monroe’s iconic dress. However, such stories highlight the ethical side of promoting weight loss solutions.

Using diet pills to reduce a dress size for a special occasion or to lose a few kilos during the holidays is already worrying enough. But they can be abused in more dangerous ways: increasing the dosage without a doctor’s advice, mixing pills with laxatives, or combining different diet pills, all to enhance the weight loss effect.

It’s usually the most vulnerable – those struggling with body image issues – who suffer the most. For them, excessive reliance on diet pills may further reinforce their already existing unhealthy habits and eating patterns. This is not something I want my business to be responsible for.

3. Short-term solution to a long-term problem

According to the Centers for Disease Control and Prevention, Obesity affects four in 10 Americans, These statistics are horrific, and the numbers are increasing every year. Turning to pills as a solution risks oversimplifying the problem and diverting attention from the search for a more holistic and sustainable approach.

We need to advocate for sustained lifestyle changes, including a balanced diet and regular physical activity, and focus on preventing obesity in the first place. Prevention is better than cure, but promotion of quick solutions may lead to a different story.

The magical glow of weight loss pills should not be diminished by these simple truths:

  • Health is an invaluable asset worth investing time and effort in.
  • Achieving and maintaining a healthy weight is not a quick win
  • Medicines are not a substitute for healthy lifestyle changes
  • Quick solutions, such as fad diets and medications, rarely produce lasting results.
  • Small, consistent changes in lifestyle can lead to a lasting change

Investment trends in weight loss medications will undeniably continue to evolve. In fact, Goldman Sachs Group analysts estimate The market for these products can reach $100 billion by 2030.

The weight loss pills project may actually be a gold mine, as the investor suggested. But the next generation of business leaders know that you shouldn’t compromise your values ​​for any potential profit. Our businesses are more than just numbers on the ledger. They are the people, the communities we are part of, and the wider society we impact.

Victoria Repa is the Founder and CEO of BetterMe.

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